Session type:

Case Study

Presented by:

Rocio Werner

ZS Associates

Danyell Jones

ZS Associates

Session duration:

60 minutes

About the session

Establishing a cohesive UX strategy is a challenge when your organisation lacks a measurement framework. We’re constantly striving to make great products but it’s difficult to get stakeholder buy-in and make user-centred product decisions when you can’t state the impact. We understand - this happens to us too!

During this session, we’ll share how we addressed this gap by exploring the framework we used for gathering usability and customer satisfaction metrics, establishing benchmarks and applying this data to improve products.

Conference Themes: Usability, Metrics

About the speaker(s)