Session type:

Workshop

Presented by:

Rob Ryder-Richardson

University of Dundee

Steve Burrows

University of Dundee

Session time:

07 Jun 14:00 16:00

Session duration:

120 minutes

About the session

Learn how to plan a personalisation strategy to boost your conversion goals.

Personalisation is being talked about a lot just now. It is often seen as a silver bullet to solving conversion headaches and winning new customers.

Without a proper plan, you can end up with a sprawling mess of content.

How do you plan a strategy for personalisation implementation?

Participant Takeaways: 

  • Understand your customers
  • Create a sales funnel/user journey
  • Get started with personalisation
  • Measure personalisation
  • Report how effective personalisation is
  • Plan for the future

Themes:
Personalisation, Content, Training, Digital Transformation, Innovation, Metrics

About the speaker(s)