Measure what you value (a framework to measure the user experience)

Organisations often spend time and budget measuring user behaviour in an attempt to predict business outcomes, but neglect measuring the experience the user has while using a product or service, which arguably is a better predictor of conversion. 

In this talk we will look at the area of Key Experience Indicators (KEIs), experience-focused KPIs which allow us to measure users’ experiences. We will share a useful framework for defining what, why and how to measure, and what to do with the results.

Themes:
Metrics, Strategy, UX