Session type:

Case Study

Presented by:

Gareth Dunlop

Fathom

Session duration:

60 minutes

About the session

Belfast continues to rebuild 2 decades after the signing of The Good Friday Agreement in Easter 1998. The agreement creates the opportunity to design a visitor and tourism city experience to a standard offered by other European capitals.

Fathom’s CEO Gareth Dunlop will outline how they worked alongside local government, tourism and transport providers, to put the tourist at the centre of the design process to improve city wayfaring, discoverability and accessibility, increasing the opportunity to charm and delight visitors.

Conference Themes: Bigger picture, Experience Design

About the speaker(s)