How to make your organisation more customer centred

As UX designers, we're often frustrated by the barriers that our companies put in our way. But some organisations are different.

Giles and his team have worked with Google to interview and gather data from over 250 companies across Europe to see how ‘customer centred’ they really are. It’s no surprise that the most customer centred are also the most successful. In this talk, he'll share some of the secrets that make them different.