Help! How do I justify the return on investment (ROI) of UX?

Session type:

Talk

Presented by:

Lynsey Brownlow

AND Digital

Session time:

08 Jun 15:30 — 16:15

Session duration:

45 minutes

PDF Slides ~ 1.56MB

About the session

Most things come down to… money - unfortunately! In this session, Lynsey aims to help you apply financial or business value to your user experience design work.

As a designer, this session will bring you confidence in justifying your role, user research and UX design ideas to financial or business-minded stakeholders.

As a stakeholder, this session will educate you on the ROI of UX and why you should invest.

Themes:
ROI

About the speaker(s)

Lynsey Brownlow

Lynsey strives to bridge the gap between people and technology with thoughtful, evidence based design. Coming from a background in Product Design, she has a hands-on approach to designing connected end to end experiences. Her primary goal is to help define the main measure of success in any given task and steer the team towards that target - having fun along the way.

Lynsey is an advocate for accessibility and sustainability in digital. Also, a member of Creative Equals Business Leaders evangelising equity in creative industries.

Lynsey is the Experience Principal at AND Digital’s Edinburgh Club called Grace.

Pronouns: She/Her