Designing decision making to deliver better experiences

Session type:

Case Study

Presented by:

Angela Arnold

Which?

Session duration:

45 minutes

About the session

With the relentless focus on delivering at pace, how can we ensure we deliver great experiences? We have a plethora of tools and techniques, from design sprints to design systems. However, to ensure we deliver great experiences we need to make great decisions, and these decisions happen in the spaces in between.

This session will explore real life examples of how to facilitate great decisions that keep humans at the centre and share learnings from experience.

Conference Themes: Soft Skills, Decision-making

About the speaker(s)

Angela Arnold

Angela Arnold is a UX design leader and strategist who is passionate about putting humans at the centre of design and decision making, and transforming the way teams work together to deliver meaningful experiences.

Angela currently leads the UX and Research team at Which?, a not for profit organisation that has been championing the cause for consumers for over 60 years, with a mission to make consumers as powerful as the organisations they deal with in daily life. Angela previously worked at SapientNitro and led the design team at Rightmove.

When she’s not obsessing about UX, Angela can be found outside in the open air, running, mountain biking or playing football. One of her proudest achievements is playing in the FA Cup and the Women’s Premier League (South).