Session type:


Presented by:

Katie Anne Jowett

The Tourism CoLab and Student at Aalborg University (Denmark)

Session duration:

90 minutes

About the session

Tourism and the visitor economy is lacking the mature space to create effective and agile solutions to the complex challenges it faces. Unlike other industries, it has been slow to adopt a human-centred design approach, instead relying on outdated methods that are product and growth-focused.

Is a UX approach the solution that tourism and the visitor economy has been missing and can it help DMOs (destination marketing organisations) and SMEs to transform into the next economy?

Conference Themes: UX, Service Design, Tourism

About the speaker(s)