Session type:

Case Study

Presented by:

Kyree Holmes

Spotify, Onyx Valley

Session time:

07 Jun 14:00 15:00

Session duration:

60 minutes

About the session

Gathering authentic feedback is always a challenge when conducting user research. Add the fact that your participants are natural entertainers with big personalities and this effect is magnified!

In this talk, we will walk you through how we designed our research with content creators to learn from them what it’s like to produce content, while also being mindful of moral, legal, and platform imposed responsibilities and expectations.

This talk is for practitioners who want to learn more about:

  • Designing research plans for special audiences
  • Conducting research on sensitive topics
  • Reframing user needs to better engage stakeholders

We will walk you through how we developed the methodology and talk about the power of co-design to collect valuable stories and learnings from the creators.

You’ll enjoy this very candid talk about an ongoing challenge we are still working on today, as we welcomingly invite you to listen, learn, and contribute to this conversation.

About the speaker(s)