29 May 12:30 — 13:15
About the session
How do you get more people to take a chance on your product offering or click on that CTA? How might you help them move more confidently through the experiences you design?
And how can you increase the odds of leaving a lasting positive impression on your users?
In this talk, you’ll take a trip into the wonderful world of behavioural science for some answers.
- An understanding of core behavioural science principles that can level up your designs
- Examples and stories of their real-world application
- Ethical considerations to keep in mind so that users’ best interests are honoured while still addressing business goals
UX for e-commerce, Behavioural design, Equitable design practice, Design ethics, Cognitive psychology