Session type:


Presented by:

Vidhika Bansal


Session time:

29 May 12:30 13:15

Session duration:

45 minutes

About the session

How do you get more people to take a chance on your product offering or click on that CTA? How might you help them move more confidently through the experiences you design?

And how can you increase the odds of leaving a lasting positive impression on your users?

In this talk, you’ll take a trip into the wonderful world of behavioural science for some answers.

Participant takeaways:

  • An understanding of core behavioural science principles that can level up your designs
  • Examples and stories of their real-world application
  • Ethical considerations to keep in mind so that users’ best interests are honoured while still addressing business goals


UX for e-commerce, Behavioural design, Equitable design practice, Design ethics, Cognitive psychology

About the speaker(s)