07 Jun 12:15 — 13:00
About the session
User needs are a core element of defining the problem we are trying to solve for people, a key jumping off point for innovation and a single source of alignment across your organisation. Unfortunately they are often misunderstood, misused, abused or even absent. Even after many years of talking about and using them across government and commercial there is still so little understanding of this foundational element.
Product owners, UX designers and User researchers all have a part to play in uncovering and using these profound little statements to anchor their work and their organisations to prevent feeling like a ship lost at sea.
What is a user need? How can I use user needs to create design strategy? How can I spot bad user needs? How do I scope user needs? How can I connect user needs to create design options? Are all questions that will be covered in this overview of user needs and examined through examples and an overview of how they fit into an entire design process.