Context and Intent
29 May 14:15 — 16:45
About the session
When people think about behavioural design, they commonly focus on interventions and nudges. However, in my experience, focusing on understanding and defining the user problem through a behavioural lens is where you can create the greatest gains.
During this practical workshop, you will be introduced to strategies and established tools to help you get to the heart of the problem your users are working to solve.
You’ll explore behavioural research approaches, giving greater insight into your users' context, intent, actions, and emotions. This will then enable you to respond to the right problem and build meaningful products that truly respond to user needs.
- Understand the difference between behaviours and outcomes and why the distinction matters when addressing user problems
- Learn behavioural research approaches which expose the user’s context, intent, actions and emotions to understand the problem better
- Uncover the most beneficial behavioural target to direct research and design focus
Behavioural design, UX research, UX design, Your practice, Research for product value
- Includes interaction
- Has no number cap
- Runs for 120 minutes + 30 minutes for afternoon break.