Session type:


Presented by:

Serena Verdenicci

Context and Intent

Session time:

29 May 14:15 16:45

Session duration:

120 minutes

About the session

When people think about behavioural design, they commonly focus on interventions and nudges. However, in my experience, focusing on understanding and defining the user problem through a behavioural lens is where you can create the greatest gains.

During this practical workshop, you will be introduced to strategies and established tools to help you get to the heart of the problem your users are working to solve.

You’ll explore behavioural research approaches, giving greater insight into your users' context, intent, actions, and emotions. This will then enable you to respond to the right problem and build meaningful products that truly respond to user needs.

Participant takeaways:

  • Understand the difference between behaviours and outcomes and why the distinction matters when addressing user problems
  • Learn behavioural research approaches which expose the user’s context, intent, actions and emotions to understand the problem better
  • Uncover the most beneficial behavioural target to direct research and design focus


Behavioural design, UX research, UX design, Your practice, Research for product value

This session:

  • Includes interaction
  • Has no number cap
  • Runs for 120 minutes + 30 minutes for afternoon break.

About the speaker(s)