Session type:

Talk

Presented by:

Abi Reynolds

Fintech

Session time:

30 May 14:15 15:15

Session duration:

60 minutes

About the session

Our financial choices are often hijacked by hidden biases like FOMO and fear of loss, leading to impulsive decisions and costly mistakes.

This talk explores how designers can use behavioural principles to help users make smarter investments.

We'll dive into common biases like social herding and inertia, then introduce practical strategies like encouraging independent research, educating about volatility, and setting long-term goals. By harnessing behavioural design, we can help users navigate the emotional rollercoaster of investing and make decisions that build a brighter financial future.

Participant takeaways:

  • Understand how hidden biases influence your customers' financial decisions.
  • Use behavioural design principles to combat those biases.
  • Learn about practical strategies we can deploy to help our users make smarter choices.
  • Join the conversation about how we can help users navigate the emotional rollercoaster of investing and embrace a more rational approach.

Themes:

Behavioural Design, Financial decision-making

About the speaker(s)