Persuasive visual storytelling in user research

Looking beyond what words can say, this talk explores how to use the sea of information gathered during user research to construct a story that can influence business, inspire teams and create positive change for end users.

You’ll find out how to make your user research outputs more memorable, impactful and easy to action.

You’ll learn how to weave insights into a persuasive visual story which describes the user experience and its impact on business. 

Participant Takeaways:

• Knowledge of the process of sifting information, deriving insights, then weaving a story
• How to use storytelling techniques in user research
• Visual methods to communicate insights and vision effectively

Themes:
Storytelling, Communication, Design, UX, Usability