Mind the gap – bringing user research & content design together

We know user research and content design shouldn’t be practised independently of each other, right?

But how do we make sure the two work efficiently together?

Pete (User Experience Specialist) and Flo (Content Designer) from the University of Edinburgh are going to share the challenges and opportunities they encountered collaborating across disciplines in the delivery of a major content management system project.

Participant Takeaways:

• Learning from failure – what can go wrong if user research and content design is practised in isolation
• What can be achieved from a shared understanding between user research and content design
• Improving efficiency – how to collaborate more effectively
• The importance of content design techniques in planning the user experience of a content heavy service
• Why writing is design and how good interaction design needs good content

Themes:
UX, Content, Design, Collaboration, Success, Failure