Accenture Next Gen Engineering
29 May 15:45 — 16:45
About the session
Stakeholders love numbers. But do you?
Numbers are a powerful tool in making things happen for users and your team - at least when we can agree on what they mean and why they matter.
Getting started with numbers can be scary - but do not fret, this is how Lina made numbers work for her while becoming a User Research Lead in digital transformation.
If you’ve been calling yourself a qualitative researcher, this talk will set you on the path for confident mixed-methods research, and if you consider yourself a data buff, it will enrich your views: qual and quant are not black and white, and we will get the best out of both by making numbers actually matter.
- Bust your fear of numbers
- Equip you with the knowledge to say No
- Empower you to get the numbers that will make your stakeholders say Yes
Measurability and metrics, Research for product value, Lean qualitative research, Lean quantitative research