Session type:

Talk

Presented by:

Lina Wilckens

Accenture Next Gen Engineering

Session time:

29 May 15:45 16:45

Session duration:

60 minutes

About the session

Stakeholders love numbers. But do you?

Numbers are a powerful tool in making things happen for users and your team - at least when we can agree on what they mean and why they matter.

Getting started with numbers can be scary - but do not fret, this is how Lina made numbers work for her while becoming a User Research Lead in digital transformation.

If you’ve been calling yourself a qualitative researcher, this talk will set you on the path for confident mixed-methods research, and if you consider yourself a data buff, it will enrich your views: qual and quant are not black and white, and we will get the best out of both by making numbers actually matter.

Participant takeaways:

  • Bust your fear of numbers
  • Equip you with the knowledge to say No
  • Empower you to get the numbers that will make your stakeholders say Yes

Themes:

Measurability and metrics, Research for product value, Lean qualitative research, Lean quantitative research

About the speaker(s)