Session type:

Case Study

Presented by:

Alex Barker


Session time:

30 May 12:30 13:15

Session duration:

45 minutes

About the session

This talk will demonstrate how Alex’s team worked with NHS England (and partners) to design a public access, online, self-order, home testing service - a key component in solving a population-level healthcare problem.

Taking a user-centred, service design approach, we ensured the needs of primary risk groups were placed at the heart of the resulting design and informed collaboration across a range of partners, critical in delivering an effective service and treatment pathways, aiming to hit the government's 2025 Hepatitis C elimination goal.

Participant takeaways:

  • An inclusive design approach to research methodology
  • How service blueprinting ensures the whole service journey is considered
  • Using evidenced-based influence to build the right thing
  • Insights into rapid prototyping, in accordance with strict NHS style guide


Lean qualitative research, Research/design Ops, Co-design and participatory design, Working with others, Measurability and metrics, Research for product value, Inclusivity and accessibility, Service Design/Blueprinting

About the speaker(s)