Future shock & UX strategy: Designing for emerging technologies

Themes: Future tech | Strategy

The rapid rise of AI, crypto, and other emerging technologies is leaving many organisations struggling with Future Shock - reacting to every trend without a clear strategy.

How can UX, product, and innovation teams separate signal from noise and identify real opportunities?

In this talk, designer and strategist, Paul Jervis Heath, will share a practical framework for evaluating new technologies, balancing exploration with execution, and integrating innovation into UX and product strategy. 

Participants will leave with actionable methods to navigate the future with confidence.

Participant takeaways:

• A structured approach to assessing which emerging technologies matter to your users and business.
• How to balance exploration and execution in design and product strategy.
• Real-world examples of how organisations successfully integrate new tech into UX.
• This session will include practical frameworks and real-world case studies to provide actionable insights for participants.

This session:

• Does not include interaction
• Does not have a session cap