Liraz Margalit

Liraz Margalit, PhD, is a Web Psychologist, a Keynote Speaker and Head of Behavioural Research at Clicktale.

She integrates Cognitive Psychology and Behavioural Economic perspectives to analyse online consumer behaviour and deliver actionable insights for business stakeholders. She is a lecturer at the department of media and communication at the IDC. Her consumer behaviour research received the Online Business Excellence award for 2016 as well as Best of Neuromarketing 2016 and was chosen as CMSWire Contributor of the Year, 2017. Her research papers and studies can be found in top business magazines such as EntrepreneurTechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.