About the Speaker
I’ve long been interested in the strategic use of data to support greater understanding of the outcomes of technological innovations. My PhD in human factors psychology (2003-07) focused on usability of image fusion processes, tested using task-based assessment, scanpath analysis, qualitative feedback and computational metrics of image quality.
Following stints training in big business in Barcelona and lecturing at Bath Spa University, I worked as a socio-economic researcher focusing on digital projects, leading evaluations and impact assessments for local and national governments, charities and HE institutions.
Since joining Nomensa, I’ve developed the Digital Impact Framework (DIF) alongside the associated Strategic Impact Evaluation (SIE) process. In addition to this, I’ve been leading user research and strategy projects, exploring quantitative approaches to UX research and design and directing projects for public and private sector organisations and charities.