12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:

Session duration:
45 minutes

Presented by:

Rich Williams


About this Discussion

Is the title 'user' doing us more harm than good? Like 'digital' has it lost its meaning - does it limit our thinking to a single medium rather than considering all 'experience'?

In this session, we will discuss the role of UXers across various sectors, the rise of disciplines like service design and the future of UX in the t-shaped world of digital transformation.

About the Speaker

Rich is a passionate leader who has dedicated his career to understanding and interpreting the experiences of others in order to develop strategies and products that drive sectors forward.


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