About the Speaker
I am a UX designer with 7 years of experience working for Apple, Ford, B&Q, Tesco, the Met Office and many others.
Over the past few years I’ve been helping everyone at The App Business approach design problems with better methods and tools.
I spent the first 5 years of my career practising design research and strategy. Now, I also develop front-end prototypes using React, Swift and Xcode to test interactions and learn better from users.
I believe in bringing user research, strategy, interaction design and prototyping much closer together. When this happens, egos disappear, assumptions get spotted, conversations focus on what matters - and great products get built.