12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Jean-Francois Hector

The App Business

About this Case Study

Most innovations fail because teams lose sight of what customers really want to achieve. ‘Jobs-to-be-done’ is a powerful way of thinking that puts customers’ needs at the centre of every conversation.

In this session, we will take the jargon out of 'jobs-to-be-done' and show you concretely how to use it through a range of first-hand examples, from Tesco and the Met Office to TfL and Ford.

About the Speaker

I am a UX designer with 7 years of experience working for Apple, Ford, B&Q, Tesco, the Met Office and many others.

Over the past few years I’ve been helping everyone at The App Business approach design problems with better methods and tools.

I spent the first 5 years of my career practising design research and strategy. Now, I also develop front-end prototypes using React, Swift and Xcode to test interactions and learn better from users.

I believe in bringing user research, strategy, interaction design and prototyping much closer together. When this happens, egos disappear, assumptions get spotted, conversations focus on what matters - and great products get built.

 @jfhector

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