12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Louise Herriot

Tesco Bank

Kristina Philip

Tesco Bank

About this Case Study

Can we create a better future by crowdfunding good deeds? That’s what Deedit - a social experiment running at last year’s Edinburgh International Arts Festival - asked. Learn how a unique collaboration between Tesco Bank and Edinburgh University blended design, engineering and data to create a provocative experiment tackling the idea of community and shared responsibility for today’s bigger social issues. Using principles of gamification and exploring technologies like blockchain and smart contracts, Deedit challenges some of today’s accepted social narratives around social responsibility to provoke action and inspiration.

About the Speakers

Louise Herriot

"Making things easy for people". That's how I describe what I do to people who generally don't have a clue what "UX" is (like my mum). With over 15 years' experience, I've been doing it long enough and am currently UX Design Lead at Tesco Bank. I've worked in a few different industries: online travel, tourism, pensions and investments... weirdly, I like working in finance. A lot of people think banks are boring. But what could be more interesting than helping make money easier for people?

I'm a mum to 2 boys so outside of work I spend a lot of time pretending I'm an Avenger or building Star Wars 'things' out of Lego. When I do get time to myself I love to lose myself in a good book and I am obsessed with trainers. I have spent too many hours to count looking at trainers, reading about them, learning about their designers, buying them and hiding them from my husband.


Kristina Philip

Kristina is a product owner who is passionate about using technology for good. In 2018, she completed a 12-month talent and innovation programme called Mercury - a partnership between Tesco Bank and Edinburgh University Design Informatics. She was the product owner for Deedit, a cashless engagement solution for charities, which showcased at the Edinburgh Festival and was shortlisted for the Banking Technology Fintech for Good award. This fired her passion for entrepreneurship and harnessing human-centred design, technology and data for social good.

Kristina's background is a combination of financial services (Tesco Bank, Sainsbury’s Bank, Barclays Wealth), Telecoms (BskyB) and Technology (AIT). She has twin daughters who teach her about life, and she's a dedicated trail runner who loves the mountains, plogging and yoga.

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