12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Louise Herriot

Tesco Bank

Andrew Dykes


About this Case Study

Can we create a better future by crowdfunding good deeds? That’s what Deedit - a social experiment running at last year’s Edinburgh International Arts Festival - asked. Learn how a unique collaboration between Tesco Bank and Edinburgh University blended design, engineering and data to create a provocative experiment tackling the idea of community and shared responsibility for today’s bigger social issues. Using principles of gamification and exploring technologies like blockchain and smart contracts, Deedit challenges some of today’s accepted social narratives around social responsibility to provoke action and inspiration.

About the Speakers

Louise Herriot

"Making things easy for people". That's how I describe what I do to people who generally don't have a clue what "UX" is (like my mum). With over 15 years' experience, I've been doing it long enough and am currently UX Design Lead at Tesco Bank. I've worked in a few different industries: online travel, tourism, pensions and investments... weirdly, I like working in finance. A lot of people think banks are boring. But what could be more interesting than helping make money easier for people?

I'm a mum to 2 boys so outside of work I spend a lot of time pretending I'm an Avenger or building Star Wars 'things' out of Lego. When I do get time to myself I love to lose myself in a good book and I am obsessed with trainers. I have spent too many hours to count looking at trainers, reading about them, learning about their designers, buying them and hiding them from my husband.


Andrew Dykes

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