About this Case Study
Human psychology, cognitive biases, empathy and emotion. Why are these phenomena important to understand when building products and services? Using examples from user research studies, this talk will highlight how empathetic design is of benefit to both the user and the business, how cognitive biases are a blocker to empathising with people, and how to set up research to overcome cognitive biases.
About the Speaker
My name is Rebecca, and I am a user experience researcher at Workday, with a background is in psychology and HCI. I have been studying human behaviour in regards to using products for the last 3 years, and I am very passionate about highlighting the importance of psychology when designing products.