12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:
Case Study

Session duration:
60 minutes

Presented by:

Gareth Dunlop


About this Case Study

Magicians rely entirely on human bias and assumption to get away with their craft. Bad design occurs for identical reasons.

Through the medium of card and crowd magic, agency owner and part-time magician Gareth Dunlop will explore the biases and assumptions which both design and magic have in common, and - with practical examples and case studies - use magic to help us do better design.

About the Speaker

Following 15 years of direct commercial experience helping businesses integrate digital communications more strategically, Gareth established user experience and service design agency Fathom in 2011. Previously he was the MD of Ionology, a leading digital strategy consultancy, headquartered in Belfast and with major clients in 15 countries. Prior to that, he was the MD of Tibus, one of the largest and most successful web development agencies in Ireland from 2002 to 2009, when it was sold to UTV plc.

Gareth sits on the boards of Christian Aid Ireland and the Irish Domain Registry, IEDR. He is a former board member of the Irish Internet Association, and Chairman of WeddingsOnline.ie. He writes and lectures extensively on internet-related matters, occupying regular columns in Silicon Republic, SyncNI and Business Eye. Gareth is a former judge of the eir Spider Awards, the DANI Awards and the IIA Net Visionary Awards.


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