12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:
Keynote

Session duration:
60 minutes

Presented by:

Liraz Margalit

Digital Psychologist, Head of Behavioral Research at Clicktale

About this Keynote

We keep on hearing about the significant role of emotions in driving engagement, loyalty and brand awareness, but what is the relationship between emotions and experience? Emotions, both positive and negative, shape what we remember from an experience. Using new, groundbreaking research, Dr. Liraz Margalit will show how brands can detect and measure customers’ emotions based on the way they interact digitally and drive a positive relationship with your brand.

About the Speaker

Liraz Margalit, PhD, is a Web Psychologist, a Keynote Speaker and Head of Behavioural Research at Clicktale.

She integrates Cognitive Psychology and Behavioural Economic perspectives to analyse online consumer behaviour and deliver actionable insights for business stakeholders. She is a lecturer at the department of media and communication at the IDC. Her consumer behaviour research received the Online Business Excellence award for 2016 as well as Best of Neuromarketing 2016 and was chosen as CMSWire Contributor of the Year, 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named &dquo;Behind Online Behavior&dquo;.

 @LirazMargalit

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