12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:
Keynote

Session duration:
60 minutes

Presented by:

Cheryl Platz

Principal Designer and Owner Ideaplatz, LLC

About this Keynote

Artificial intelligence leads to uncertain outcomes. What does this mean for our approach to product design? We've borne witness to AI-driven inconveniences and tragedies; from Facebook's seemingly insensitive ""On This Day"" to transportation accidents. And though AI sometimes seems the domain of governments and enterprises, we'll all be faced with opportunities to incorporate forms of AI in our websites, apps and other experiences in the years to come.

As designers, we were trained to focus on the most common customer experiences. But this best practice was built upon the assumption that the least common experiences can't cause lasting harm. With newer, more powerful AI, this assumption is no longer valid. How do we reframe our design process to adapt to this new world? Cheryl draws from her considerable experience working with AI-powered systems - from the Sims to Cortana, Alexa and beyond - to chart your first few steps forward into the unpredictable world of artificial intelligence." As designers, we’re trained to focus on the most common customer experiences. But this practice was built upon the assumption that the least common experiences can't cause lasting harm. With newer, more powerful AI, this assumption is no longer valid. How do we reframe our design process to adapt? Cheryl draws from her considerable experience working with AI-powered systems - from the Sims to Cortana, Alexa and beyond - to chart your first steps forward into the unpredictable world of artificial intelligence.

About the Speaker

Cheryl Platz is an internationally-renowned interaction designer whose work on emerging technologies has reached millions of customers across multiple industries. She is best known for her work on cutting-edge products including Amazon's Alexa voice platform, the Echo Look, Cortana, Microsoft's Azure platform and multiple video games - including groundbreaking titles for the Nintendo DS. Her professional passions include natural user interfaces, design for scale and complexity, system design and storytelling for product design.

Recently, Cheryl joined the Bill and Melinda Gates Foundation as a principal UX designer: in her first year at the Foundation, her work is focused on researching potential improvements to the Foundation’s employee experience. In her spare time, as owner of design education firm Ideaplatz, LLC, Cheryl travels the world sharing her experience designing for new technology (and applying improvisation to design) with other designers. Past employers include Microsoft, Amazon, Electronic Arts, Griptonite Games, MAYA Design and Disney Parks.

Cheryl holds a degree in computer science and human-computer interaction from Carnegie Mellon University. In addition to her design work, Cheryl has been a professional improvisor and performer for well over a decade. She’s most frequently seen in Seattle as an ensemble member and teacher at Unexpected Productions, or featured in the hit improvised parody of Star Trek, Where No Man Has Gone Before. Her other hobbies include travel, running, writing and video gaming.

 @muppetaphrodite

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