12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Christina Li

Melon Experience Design

About this Case Study

How do we position our research so that the user-centred design process continues to show impact in your organisation?

In this session, I will share tips and techniques that help your research to have a strategic presence in your organisations.

You will learn:

- how to position your research differently to look at the big picture and create impacts in organisations
- the difference between micro and macro levels of research
- tips and techniques that you can apply in your organisation

About the Speaker

Christina is an independent consultant with over 10 years of experience in user research and design. With her background in psychology, she is passionate about understanding people's behaviours and insights, and translating them into designs that improve lives.

Previously, Christina led the design team at the Department of Work and Pensions to deliver welfare digital services, was part of the team that launched Ubuntu Touch phones in Asian and European markets and was instrumental in changing how Vodafone Australia interacts with customers digitally.

In her spare time, she mentors start-up teams at Bethnal Green Ventures and children at Design Club to become design thinkers.

 @chrissy0118

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