About this Workshop
It is premature for organisations to treat social media platforms as nothing more than opportunities for customer service enquiries, help requests and brand advocacy. They are a rich source of data about users that often gets ignored in favour of other, more controlled research activities like interviews and user testing. While the data can be messy and overwhelming, it is nothing less than research gold - users speaking in their own language!
In this workshop, we will show you how we did user research with social media for a heavily-used web service at Highways England.
About the Speaker
Dave Ellender is a design researcher at Evidence Tools, a specialist consultancy in the UK. He has worked with users of all ages, including a few over 90 years old and some as young as 4. Beyond the web, Dave has worked with technologies including interactive television, touchscreen kiosks, interactive furniture, trains, robotics, intelligent homes and even smart clothes. He co-founded the popular UXBristol conference in 2011 and is a published academic.