12 – 14 June 2019

Dynamic Earth, Edinburgh

Session type:
Case Study

Session duration:
45 minutes

Presented by:

Memi Beltrame

Less A Mess

About this Case Study

Artificial intelligence is increasingly becoming the core of digital products. And designing for products based on AI requires designers to know about machine learning.

This session is an easy introduction to the most important elements of machine learning. It looks at its fundamental principles using practical examples, showcasing applications of the different types of machine learning. These range from text categorisation to image recognition and speech analysis. The goal is to show what's important for designers and why.

About the Speaker

Memi is an experience designer with more backgrounds than a Wes Anderson movie. He's a college dropout (English literature and linguistics) and a trained film director. He's been writing code since he was 13, with absolutely no ambition other than to see what happens. This ambition got him to the field of UX, where he enjoys finding out what people need, building it and having a good cry after testing.

He is curious and if you give him a stick and a bear, he'll know what to do. He's not good at sports, so you might reconsider.


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