About this Tutorial
Are you looking to expand your research toolkit to include some quantitative methods, such as survey research or A/B testing? Have you been asked to collect some usability metrics, but aren’t sure how best to go about that? Or do you just want to be more aware of all of the UX research possibilities? If your answer to any of those questions is yes, then this session is for you.
You may know that without statistics, you won’t know if A is really better than B, if users are truly more satisfied with your new site than with your old one, or which changes to your site have actually impacted conversion rates. However, statistics can also help you figure out how to report satisfaction and other metrics you collect during usability tests. And they’re essential for making sense of the results of quantitative usability tests.
This session will focus on the statistical concepts that are most useful for UX researchers. It won’t make you a quant, but it will give you a good grounding in quantitative methods and reporting. (For example, you will learn what a margin of error is, how to report quantitative data collected during a usability test - and how not to - and how many people you really need to fill out a survey.)
About the Speaker
Jessica Cameron is a native New Yorker living in Edinburgh, where she is a UX consultant with User Vision. She has a PhD in experimental social psychology from Stanford, and extensive experience using qualitative and quantitative research techniques to study people's attitudes and behaviours. As a UX researcher, she has worked with clients in a variety of fields, including finance, public sector, travel, and e-commerce.
Jessica has come to terms with the pizza in Scotland, but has given up on ever having a decent bagel again.