13-15 June 2018

Dynamic Earth, Edinburgh

Bringing order to the chaos – good UX governance

Session type:
Tutorial

Session duration:
60 minutes

Presented by:

Stephen Denning

User Vision

About this Tutorial

In the business world, we have numerous frameworks for managing and governing digital projects. However, when it comes to running UX within organisations, we rarely encounter this same level of rigour. In the past, UX has tended to be the domain of the sole practitioners, the evangelists, the small team of rebels seeking to change the world, or the external agencies and consultants.

As the field has matured, however, and in-house UX teams have become more established, a need has arisen for more structure and discipline in the way these teams work - something that doesn’t always come naturally to the UX personality.

Wikipedia defines good governance as “consistent management, cohesive policies, guidance, processes and decision-rights for a given area of responsibility, and proper oversight and accountability”. This session will look at how good governance can be applied to UX in organisations and what steps teams can take to build robust structures into their ways of working.

I will draw on experience in both the field of management consultancy and working with UX teams to build strategy and governance, and will incorporate a personal assessment and action plan into the session.

The session will cover:

  • what the problem is and where it has come from
  • what good UX governance looks like
  • why governance can’t exist without a UX strategy
  • the aspects of UX governance
  • exercise: an individual assessment of the state of governance within participants’ organisations
  • steps that can be taken towards good UX governance
  • exercise: individual action plans

About the Speaker

Stephen has been working in the technology space for almost 20 years, most of which has been focused on helping organisations like Sky, Amazon, Vodafone, McLaren, Jumeirah and Emirates Airline to better understand their customers and design products and services that meet their needs in a usable and engaging way. He specialises in user-centred research techniques and UX strategy, helping clients to build the way their organisation works around their customers.

As UX Director at User Vision, Stephen provides strategic-level input to clients and leads the team of consultants in delivering quality insight for them. He has an MSc in human factors in information design, is a member of BCS and UXPA and has spoken at conferences in the UK and internationally.

 steve_denning uservision

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