Get direction! - How story mapping helps everyone

A 90 minute Hands-On by:

Jason Bootle

Pop Gun UK Ltd.

About this Hands-On

Story mapping is a technique and book by agile practitioner Jeff Patton. It is an incredibly versatile tool for designers, product owners, researchers, heck - anyone in a product or services team that needs to see the big picture or the small detail of what they are creating.

In this hands-on workshop I will share my experiences of using story mapping to help unravel the complexities of appealing to a tax tribunal, a service I have been designing for the Ministry of Justice.

By using story mapping I managed to quickly:

  • get an overview of the existing service
  • isolate the pain points
  • highlight the opportunities for improvements
  • identify where new services and policy needed to be implemented
  • create a shared understanding quickly with a growing team
  • create a backlog of work

Using this and other examples, participants will run through several exercises on how to create their own story maps and how to adapt them to their needs.

You will learn how to:

  • create a basic story map
  • modify story maps for different needs
  • leverage story mapping for producing product backlogs
  • design new services/products with story mapping

About the Speaker

Jason Bootle designs products and services. He believes in collaboration, continuous learning and committing time for reflection. Through his company Pop Gun he mentors start-ups and business on agile and lean methods and how to improve their business through customer centric design.