Alberta Sorenzo

Alberta is the Director of End-to-End Service Design at Lloyds Banking Group.

About Alberta

UX Scotland keynote speaker Alberta Sorenzo

An incorrigible nomad, Alberta was born and raised in Italy, has lived in California and now works in London, as Director of End-to-End Service Design at Lloyds Banking Group.

Leading a team of systems thinkers and service designers, she's looking at shaping the future of financial services by transforming the organisation from within.

Alberta sketchnotes the meetings she attends (and there are many), is a resolute ice hockey player and cares deeply about the very small things that, she says, "matter a lot".

You can find her online on Twitter and LinkedIn.

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